What is a personal brand?
You already have a personal brand whether you buy into this thinking or not. Your personal brand is a combination of your image and reputation. How you present and conduct yourself daily forms the foundation for your brand. Others impact your personal brand too, through their speech and actions.
“A brand is what people say about you or your product when you are not in the room” – Jeff Bezos, CEO Amazon
Do you think you have a credible personal brand? Ask yourself these questions:
· Do people have a clear understanding of what you do and the value it brings?
· What words, concepts, and ideas do people associate with your name and image?
Solopreneurs have to understand their personal brand, culitvate it and use it to sell! After all, isn't this about making money?
Lots and Lots of M.O.N.E.Y.