This valuable workbook will help you come up with a profile of your ideal customer. The more thoughtful you are about whom your target market is; the more likely you are to find your niche and spend the majority of your time and effort attracting THIS CUSTOMER. 
 
Asking yourself the key questions about your ideal customer will allow you to get to know the person most likely to buy your product or service. 
 
This is the person you will be speaking to and attracting with all of your marketing and advertising.