Logos are not a Brand. Make no mistake about it! YOU ARE YOUR BRAND. In this day and age; people buy from the people they know and trust. You can thank the onset of the Internet and Social Media for that huge shift in commerce. Decide what type of feelings and emotions you want people to think of when they consider you, then your product. What do you want them to THING?. Upscale…High Quality…Low price…Unique…Fast…
That being said, keep in mind that as a Solopreneur, you are your biggest ambassador, influencer and seller of your product. It’s important that you look the part, speak the part and act the part – At All Times! – The 12 steps will introduce you to effective Branding.